Mailerlite is the email marketing tool many people had never heard of until recently but the company was formed in 2005. I have been using it for a number of years. I love the clean interface and features available on the free package.
Mailerlite is designed with small businesses in mind offering a good value product that delivers a range of features without the complexity of bigger tools.
It offers a great balance between being a user friendly tool with all the the best functionality available with more complex tools and efficiency.
Flexible template design using drag and drop, predesigned templates are available on the paid programme
Automation allowing workflows to be developed based on a range of triggers from opens or clicks to segments and groups
List management using tags, groups and segments that allows for personalisation of emails for prospect or client nurture campaigns
A range of sign up form styles to grow your list and the option of developing a landing page
Consistent deliverability rates which is an important metric to ensure a return on your investment
The free plan offers users a great range of features to enable them to set up a mailing list, grow the list and nurture prospects to build rapport and drive sales.
Mailerlite does not offer the more complex CRM management options available on platforms such as Mailchimp, Active Campaign or Drip such as behavioural targeting and ad retargeting. However, Mailerlite offers a great email marketing service with good deliverability rates and wide range of functionality.