8 Proven SEO Tips That Will Work For You
SEO isn't new, it's been a feature of business marketing for well over a decade.
Since 2011 I have been working with businesses in Italy and the UK and I've seen the changes in the industry and evolving techniques to increase website traffic.
In this post I will show you 8 proven techniques that will help increase your site's ranking steadily on Google.
Tip 1: Asking a question in your title helps
Question-based title tags typically see a 14% higher CTR rate. CTR stands for click-through-rate: how many times people click on your link according to the number of times they see it.
Obviously, we all want clicks.
If you rank number 2 on Google, and someone ranks number 1, but your listing gets more clicks than the number 1 listing, this tells Google that the number 2 listing should be number 1, and vice versa.
So, consider asking a question within your title tag.
Tip 2: Title tags between 15 and 40 characters tend to do really well
Particularly, we find that nowadays shorter title tags do extremely well.
One of the big reasons for this is that a lot of us are on mobile devices now, we're no longer just using laptops, or desktops computers. Google now has more searches for mobile devices then they do from desktop computers. Thus, it shows us that short and to the point does very well.
Now, here something interesting, it's not just title tags! We did a study and found that when we also made our clients' URLs shorter, not just their title tags, they perform even better.
Tip 3: Add meta descriptions
I know this seems common sense, but when we crawl websites before starting to work with clients, we find that over 30% of the sites don't even have meta tags. Instead, they're just letting Google place the meta description for them.
Consider this: by adding a meta description you can get 5.8% more clicks.
The reason for this is clear: that way, you are controlling the language, the text, the message that you're conveying which makes your copy more appealing than your competition.
Tip 4: Optimise featured snippets.
According to recent studies, 50 to 65% of all the number 1 spots are dominated by featured snippets.
Adding structured markup to your site, helps with that. It also makes your site very mobile friendly, which helps you get more traffic as well. Adding structured markup is something technical, but definitely worth it because that way, it'll increase the odds that you can be placed in the featured snippet box.
Tip 5: Keyword placement and density still matter
Placing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this still shows a much higher correlation to ranking on page 1.
It's the SEO basics, that were relevant 6, 7, 10 years ago. Well, they still matter.
Roughly 1% keyword density is what you want to stay at.
5% or even 4% is way much, it is considered keyword stuffing, and these days Google algorithm is smart enough, that they know that, for example, when you talk about dog food, that's also similar to talking about a pit bull food, or puppy food, and that all those types of keywords are related.
In other words, they have a big build-in Thesaurus dictionary, and they can figure out what people really mean. They know that when your typing an apple, if your looking for apple that you eat, or a apple computer.
Definitely you don't want to stuff as much as you used to years ago. Yet, using the right keywords in the right places is still paramount.
Tip 6: Add your keywords in the URL
On average, URL's with keywords had a 45% higher CTR then URL's that did not contain the keyword that people are searching for.
We all know when we seen this click-baity title tags, and meta descriptions that we'd better steer away from them.
Instead, having your keyword in the URL also tells the searcher that this result is what I'm looking for.
Tip 7: Optimise for the parent topic
An example of this is our SEO Articles and Publications blog. Obviously, we have has a lot of articles on SEO, but if you look for SEO for Beginners, there's the category page, that gives you an immediate overview.
Then, we can go into each and every single different section of SEO, Content Marketing, for example, and they all flow back up to the parent page, through internal linking.
When you do that, it helps you rank higher.
Tip 8: tip Long form pages are the most predominant on page 1.
Long form content get 77% more clicks, and much more social engagement.
That doesn't mean that if you just write long copy you're automatically going to get on page 1, assuming that people want to read the long form. (If someone is just searching for 2+2, they want the answer that 2+2=4, they don't want a 5k-word article).
But if you have a long article that makes sense for what people are searching for, it's in-depth, providing value, it's educating them, it's making whatever they are reading super actionable.
That'll help you get on page 1, because you are providing the best user experience.
If you want help ranking better on Google, get in touch with me and if you have any questions, send me an email, and I will answer it.
About the Author
Silvia Del Corso is an SEO Specialist who has been working for over a decade with business owners to improve their websites ranking on Google for keywords that drive targeted traffic to their websites.
Contact Silvia at:
+44 07342 343144